The Bank of Punjab (BOP), one of Pakistan’s leading banks with BOP Jobs network of over 850 branches and 34 years of service, is seeking a qualified professional for the role of Head of Marketing Strategy & Branding (Grade: SVP/EVP-I) at its Lahore location. This role will be part of the Staff & Strategy Group and aims to drive the bank’s growth through strategic marketing and brand development initiatives.
Key responsibilities include leading and implementing comprehensive marketing strategies, managing the brand portfolio and ensuring alignment between marketing plans and business goals. The role involves setting budgets, managing relationships with stakeholders, leading data-driven marketing campaigns and overseeing the bank’s advertising and media efforts. Additionally, the candidate will provide guidance on digital and traditional marketing initiatives to maintain a strong brand presence.
Candidates must hold a Bachelor’s degree (or higher) in Business Administration, Marketing or a related field from a HEC-recognized university, with a minimum of 15 years of experience in a relevant field, including 5 years in a senior leadership role. Applicants should be up to 55 years of age as of November 27, 2024. The position offers an equal opportunity environment and no TA/DA will be provided for the interview.
BOP Jobs Details
| Field | Details |
|---|---|
| Date Posted: | November 12, 2024 |
| Organization: | The Bank of Punjab (BOP) |
| Vacancy Location: | Lahore, Pakistan |
| Category: | Senior Management |
| Job Industry: | Banking |
| Job Type: | Full-Time |
| Last Date: | November 27, 2024 |
About Bank of Punjab
The Bank of Punjab (BOP) is a well-established financial institution in Pakistan, with over 34 years of service. It has grown into one of the country’s largest banks, operating a robust network of more than 850 branches and numerous ATMs across various regions. BOP is known for offering comprehensive banking solutions, tailored to meet the needs of a diverse customer base that includes both individuals and businesses.
BOP’s mission is to provide high-quality, customer-centric financial services while promoting economic growth and financial inclusion within Pakistan. The bank emphasizes innovation, reliability and integrity as its core values, striving to foster trust with its customers and create a lasting positive impact on the communities it serves.
What sets BOP apart is its commitment to continual growth and development, which is evident in its proactive approach to hiring skilled professionals dedicated to driving success. By focusing on strategic expansions, service enhancements and a customer-first approach, BOP aims to remain a strong and adaptive force in the evolving financial landscape of Pakistan.
BOP Jobs List
- Head Marketing Strategy & Branding
BOP Jobs Compensations and Benefits
The job listing for the Bank of Punjab’s Head of Marketing Strategy & Branding position does not specify any particular benefits such as health insurance, paid time off, bonuses or flexible work options. However, senior management roles in reputable banks like BOP generally offer competitive benefits packages, including health and life insurance, retirement plans, paid leave and performance-based bonuses. Given the position’s seniority, it’s likely that BOP would provide a comprehensive benefits package, though specific details would typically be discussed during the hiring process or outlined in the official job offer.
Package Range
40k-150k
Experience and Eligibility Criteria for BOP Jobs
| Criteria | Requirements | Details |
|---|---|---|
| Education | Bachelor’s degree (or higher) in Business Administration, Marketing,or a related field | Must be from an HEC-recognized university |
| Experience | Minimum of 15 years in a relevant field | At least 5 years in a senior leadership role |
| Age Limit | Up to 55 years | As of November 27, 2024 |
Required Documents
Academic Qualifications: Bachelor’s degree or higher in Business Administration, Marketing or a related field from a Higher Education Commission (HEC) recognized university. Transcripts and degree certificates to verify academic qualifications.
Experience Documentation: Proof of at least 15 years of experience in a relevant field, with a minimum of 5 years in a senior leadership position. Letters of recommendation or references from previous employers, especially those that verify leadership experience.
Certifications: Any relevant certifications in marketing, brand management or digital marketing if applicable, to demonstrate additional expertise in the field.
Special Training: Certificates of special training programs or professional development courses related to marketing, strategy or branding if available. These documents would support the candidate’s qualifications and experience for a senior management role, demonstrating both academic background and practical experience in marketing and brand leadership.
How to Apply for BOP Jobs?
- Prepare Required Documents: Gather all necessary documents, including educational certificates, experience letters, certifications and any other relevant documents.
- Visit the Official BOP Website: Go to the Bank of Punjab’s official website at www.bop.com.pk.
- Find the Job Listing: Locate the listing for the Head of Marketing Strategy & Branding (Grade: SVP/EVP-I) position.
- Submit Your Application: Follow the instructions on the website to complete the online application form and upload all required documents.
- Apply Before the Deadline: Ensure that you complete your application and submit it by November 27, 2024.
- Wait for Communication: After submitting, monitor your email and phone for any follow-up communication from the Bank of Punjab regarding the next steps in the recruitment process.
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Contact Information
| Contact Information | Details |
|---|---|
| Website Name | Bank of Punjab (BOP) |
| Website URL | www.bop.com.pk |
| Physical Address | The Bank of Punjab, Head Office, BOP Tower, 10-B, Block E-II, Main Boulevard, Gulberg III, Lahore, Pakistan |
| Contact Number | 111-267-200 |
Frequently Asked Questions
What qualifications are required for the Head of Marketing Strategy & Branding position?
Candidates must have at least a Bachelor’s degree (or higher) in Business Administration, Marketing or a related field from an HEC-recognized university. A minimum of 15 years of relevant experience, including 5 years in a senior leadership role, is also required.
How can I apply for the position?
To apply, visit the official website of the Bank of Punjab (www.bop.com.pk), navigate to the Careers section, locate the job listing and follow the instructions to submit your application online. Make sure to apply before the deadline (November 27, 2024).
Is there any specific information about the benefits offered with this position?
While specific details about benefits like health insurance, paid time off or bonuses are not mentioned, senior management roles at reputable organizations typically include a competitive benefits package, which will likely be discussed during the interview or detailed in the job offer.
What documents are required for the application?
You need to provide academic qualifications (degree certificates and transcripts), proof of relevant experience (including leadership roles) and any certifications or training in marketing, branding or related fields.
Can I apply if I am older than the specified age limit?
The position specifies that candidates should be up to 55 years of age as of November2024. If you exceed this age, you may not meet the eligibility criteria for this specific role.
What is the Bank of Punjab’s mission and values?
The Bank of Punjab’s mission is to provide high-quality, customer-centric financial services, contributing to economic growth and financial inclusion. Core values include innovation, reliability and integrity. The bank is committed to driving growth through customer-focused strategies and community impact.